MORE than one in 10 adults have never changed their hair do – with a fifth keeping the same style for more than a decade at a time.
A study of 2,000 women and 1,000 men found 20 per cent stick with the same look because they are too worried about a hair disaster, while 12 per cent don’t know how to style their tresses.
PinPepBrits have revealed their hair habits[/caption]
And almost one in 10 (eight per cent) have ‘bad hair day’ fear.
It also emerged 26 per cent consider their hair a part of their identity, and 15 per cent use it as a way of expressing themselves.
As a result, 41 per cent feel self-conscious when having a bad hair day, with 19 per cent claiming it can lower their mood and impact their day.
While one in 10 become hypersensitive towards criticism and six per cent even cancel plans when they aren’t happy with how their hair looks.
The research was commissioned by Shark Beauty, which launched a Hair-itage Salon and Hair-story Gallery in London – a pop up space celebrating the role hair has played in shaping culture throughout the years.
Lana Sanleandro, of SharkNinja EMEA, which is expanding its haircare range, said: “Hair is so versatile but such an important element to us feeling self-confident.
“Our hair can give us the opportunity to totally reinvent who we are, but it should feel like care and not a chore.”
The study also found 69 per cent feel their hair has an impact on their mood, with 35 per cent claiming their hair boosts their confidence.
And 30 per cent see hairstyling as a form of self-care.
As a result, a quarter have undergone a hair alteration to help give themselves a boost after going through a tough period.
Break ups, becoming a parent and following TikTok trends are also among the reasons adults have shaken up their style.
The research, carried out via OnePoll, also found 28 per cent like to experiment with their hair and, when the time has come for a change in appearance, 29 per cent will act on impulse.
Among the most popular hair transformations including cutting hair dramatically shorter (63 per cent) and opting for ‘unnatural’ colours (27 per cent).
It also emerged 11 per cent of those who have altered their look over the years have never kept the same hairstyle for longer than three months.
While the top things they’ve learnt about their hair include the unrealistic standards set by social media (17 per cent), not always needing the help of a professional to get a good cut (12 per cent) and that successful styling is the most important part of a do (13 per cent).
Lana Sanleandro, for Shark Beauty, which has launched SmoothStyle and SpeedStyle, added: “Maintaining a look can be fun and the chance to experiment with what works and what doesn’t for minimal effort.
“Our newly launched tools empower people to experiment with hair within the comfort of their home – and their own boundaries.”
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