SKY SPORTS have announced a major broadcast deal with the NFL.
The move has been confirmed days before the season is due to get underway.
Sky SportsSky Sports have announced a new three-year deal with the NFL[/caption]
GettyThe deal will see the broadcaster increase its offering of games by 50 per cent[/caption]
The broadcaster has revealed terms have been agreed on a new three-year deal for showing games in the UK and Ireland.
This will take Sky and the NFL‘s long-standing partnership beyond 30 years.
As part of the agreement Sky will be showing more games than ever before.
They will have the best game of every week by having the first-pick exclusive game every Sunday at 6pm, while also getting the first pick for the 9pm game on the same day.
Sky’s new offering will see them show 50 per cent more games overall.
This includes three games on Thanksgiving, as well as every minute of every playoff game, Pro Bowl and Super Bowl live.
Popular programme, NFL Redzone, will also continue to be shown.
A new first in the deal will see Sky show NFL games in London and across Europe, inaugural games in Dublin, Ireland and Madrid, Spain.
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London is hosting three NFL games across this season, two at the Tottenham Hotspur Stadium and one at Wembley.
Dublin‘s Croke Park will also host one game – to be played out between the Minnesota Vikings and Pittsburgh Steelers.
On the deal, Sky Sports Chief Sports Officer UK and Ireland, Jonathan Licht said: “We’re proud to extend our partnership with the NFL beyond 30 years.
“The sport continues to grow and captivate UK audiences, which we saw first-hand with record breaking Super Bowl LVII viewership on Sky Sports.
“With more games than ever before, we’re excited to offer further value to our customers and continue to bring fans world class coverage.”
Gerrit Meier, the Managing Director and Head of NFL International added: “The UK market continues to be a priority for the NFL internationally, as we look to drive fandom and grow the game at every level around the world.
“Sky Sports has been a significant part of the NFL’s growth story in the UK over the years, helping us to reach new audiences and bring fans the very best NFL content, and we are delighted to see our expanded partnership continue.”
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