EUROPE’S largest digital ceiling is set to be unveiled in the UK – and it’s the equivalent of four tennis courts in size.
The screen, at Manchester’s iconic Printworks building, runs the length and breadth of the internal streets within the 150-year-old complex – 1000 square metres in total.
SWNSEurope’s largest digital ceiling is set to be unveiled in the UK[/caption]
SWNSThe stunning digital ceiling will have viewers gasping[/caption]
SWNSIt is located at Manchester’s iconic Printworks building[/caption]
Part of a £21million transformation, the five-year project opens to the public today, and visitors will be able to see it for free – with its makers claiming it “must be seen to be believed.”
More than 250 hours of footage has been filmed for the screen, resulting in 100 different pieces of content – including the first ever underwater performance of legendary opera, Carmen.
Filming for all the content took 12 months, and features nine actors, eight dancers, six dogs, four rabbits, three snakes, three swimmers, two tarantulas, one baby – and one Coronation Street star.
Ben Haller, spokesperson for DTZ Investors, which led the refurbishment of Printworks said: “Visitors will have seen nothing like this before.
“And we all hope it will become an attraction in its own right, on the list of things to do when people visit Manchester.
“This transformation is truly ground-breaking as a screen of this size has never been installed on a ceiling in Europe and it has created a spectacular, free, public show that people of all ages can enjoy.
“This will be a game changer for Manchester and offer something unique, the likes of which can only be seen at Freemont Street or The Sphere in Las Vegas.
“We are responding to consumers’ desire for immersive experiences and see Printworks as leading the way in using digital technology.”
CGI content includes cute, but mischievous, creatures, journeys through space, jungles and playful pieces which will run day and night in specially programmed times.
The screen content will rotate against a seasonal calendar of activity meaning visitors will always be greeted by something new.
The area is also boosted by further refurbishments including a giant 210m² piece of public art by Alex Sylt, chosen by Manchester residents in a public vote and a panel of judges including Norman Cook, also known as Fatboy Slim.
A digital gaming screen has been added where passers-by can use their phones to play multi-player games against each other, while Vue Cinemas has invested £6million improving its guest experience.
Luxury recliner seating has been installed to complement the 20 newly refurbished screens at Printworks – making it the largest cinema complex outside of London.
SWNSIt is the equivalent of four tennis courts in size[/caption]
SWNSThe immersive experience has cost millions[/caption] Published: [#item_custom_pubDate]
