TIKTOK has produced yet another internet icon — the chip shop diva.
Here’s everything we know about the latest social media sensation.
TikTokDestiny Harold has gone viral for the unlikeliest of reasons — working in a fish & chip shop[/caption]
Meet the chip shop diva
The chip shop diva is the alter-ego of Destiny Harold, a 20-year-old employee at Merchant’s Fish and Chips.
She has worked at the chip shop located in Bewdley, Worcestershire since the age of 16.
In October 2024, the chip shop diva character emerged through a series of promotional TikTok videos where she pretended to serve customers.
Posted by @merchants_fishandchips, the clips captivated audiences and quickly went viral, with three of the videos amassing over 10million views within a day of being posted.
Why has the chip shop diva gone viral?
Destiny’s unique blend of charm and nonchalance has transformed her into a TikTok sensation.
The videos feature scripted interactions where she engages with customers in a humorous yet detached manner, drawing viewers into the light-hearted atmosphere of the shop.
Merchant’s Fish and Chips began their TikTok journey in March 2023, initially focusing on food-related content.
The first video featuring Destiny as the chip shop diva was uploaded on October 4, 2024, and had amassed over 25.7million views just ten days later.
The chip shop diva has gone viral due to several factors that resonate with TikTok users.
Firstly, Destiny’s personality strikes a chord — she embodies a blend of friendliness and detachment that many find amusing.
Her interactions are scripted yet feel spontaneous, creating a sense of authenticity that appeals to viewers.
The humour often lies in her seemingly uninterested responses juxtaposed with her eagerness to serve customers, which has led to widespread affection for her character.
Each clip typically features Destiny engaging with a customer from a first-person perspective, guiding them through their order of fish and chips in a way that feels both mundane and entertaining at the same time.
As more people shared and commented on these videos, it created a snowball effect, leading to increased visibility and engagement across the platform.
TiktokDestiny has many admirers on TikTok[/caption]
What have TikTok users said about the chip shop diva?
TikTok users have expressed overwhelming positivity towards the chip shop diva.
One wrote: “I hope this diva is on I’m a Celebrity this year.”
Another fan commented: “This is the most polite video I’ve seen on TikTok.”
A third posted: “She is cute very polite and very professional.”
Someone else said: “Never hear such politeness and niceness in the United States.”
Another chimed: “She sounds so nice and humble.”
A sixth added: “I need to know who this diva is.”
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