CHELSEA fans have been left in hysterics after Marc Cucurella “salvaged” his relationship with Puma in a new advert.
The left-back’s boots hit the headlines during the Blues’ 4-3 win over Tottenham last Sunday.
@Cucurella3Marc Cucurella has starred in a new Puma advert[/caption]
@Cucurella3The brand have seen the funny side in their new advert[/caption]
GettyThe left-back was left fuming and had to change his boots[/caption]
@Cucurella3Cucurella posted the boots in the bin after the final whistle[/caption]
He suffered two disaster moments in the derby, slipping in the build-up to both Spurs goals in the first ten minutes before Chelsea staged a stunning comeback.
A fuming Cucurella charged across the pitch after Dejan Kulusevski made it 2-0 and swapped boots.
After the game, the Spaniard posted a snap of his pair of Puma Future 8s in the bin alongside the caption: “Sorry Blues.”
The boots were set to be released by the sportswear brand the following day.
And they were even engraved with the message: “This boot might be leaked. We’re used to it. Don’t worry. Stay tuned.”
It looked to be a marketing own goal but Puma have brilliantly responded.
In a new advert posted on social media, Cucurella is wearing the boots alongside a caution wet floor sign.
Puma wrote with the image: “It’s not how you slip, it’s how you bounce back.”
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The post also sees the wet floor sign placed in front of a goal, by the entrance of a Puma store, at a bus stop and on a West London street.
Fans found it brilliant, with one saying: “Excellent salvaging work.”
Another added: “Best marketing ever.”
A third wrote: “What a comeback from Puma.”
Chelsea players also saw the funny side as Marc Guiu and Enzo Fernandez commented laughing emojis.
APCucurella slipped and cost Chelsea two goals in their win over Spurs[/caption]
@Cucurella3Puma put wet floor signs around London[/caption]
Fans have hailed the ‘best marketing ever’ Creator – [#item_custom_dc:creator]
