JOE Cullen is a 10-time PDC ranking title winner and is currently ranked the world No23 on the PDC Order of Merit.
Here we get to know the wife of the thrower nicknamed “The Rockstar”.
Joe Cullen pictured with his wife Toni Louise
Who is Toni Louise Cullen?
Toni Louise Cullen was born in September 1987, making her approximately two years younger than her darts playing husband Joe.
Toni often shares glimpses of her family life on social media.
Her Instagram handle is @a_little_bit_of_tlc__, where she has amassed almost 3,000 followers a,s of January 2025.
Family life
Toni and Joe share a daughter, Lucy, who participates in dance competitions.
She was born in October 2012.
In March 2024, Toni shared that Lucy had finished “2nd and 3rd in some tough divisions” with her troupe at the ICE Extravaganza.
They also have a son, Travis, who turned 16 in April 2024.
Travis has followed in his father’s footsteps and plays darts in junior competitions.
In a TikTok video in September 2024, when asked if he was as good as his dad, Travis replied: “At the moment, probably, yeah!”
Toni also regularly shares snaps of her beloved cat, Benny.
How love blossomed
The couple’s love story reportedly began in Bradford when they met at secondary school.
But Toni and Joe didn’t get together until 2009.
The couple tied the knot on November 16, 2013.
On their sixth anniversary in 2019, Toni shared some snaps on Instagram of the big day, simply captioned “#6”
On their anniversary in 2020, Toni posted a picture of her and Joe dancing together with the message: “Happy Wedding Anniversary to this sort!
“I like you an awful lot and think I’ll keep you forever, no returns necessary, love you My Joey #TeamCullen xxxx“
Profession
Toni works as an NHS healthcare assistant at Kensington Partnership in Bradford.
She was also appointed director of Pam’s Place Ltd on January 4, 2022.
Her husband Joe is also a director of the company, which sells cooking-related products such as eBooks with recipes, cooking tips and techniques via its website.
Toni is involved in her husband’s darts business — Joe The Rockstar Ltd.
Records show that she was first notified as a person with significant control on July 18, 2018.
She owns between 25 and 50 per cent of the company.
Toni is a partner with her husband in multiple businesses
Supportive wife
Toni’s support for her husband’s career is evident from her appearances at his darts tournaments.
She also loves to give her man shoutouts on social media following his tournament triumphs.
After Joe claimed his third European Tour title with a superb 8-2 defeat of Irishman William O’Connor in the Hungarian Darts Trophy final, she posted: “NUMBER 3 BABY!!
“So proud of you @joecullen13, definitely makes the time you are away easier to take for us all!
“You work so hard… we love you so much!!!!
“GET IN!!!!!!!! #TeamCullenAlways #TeamCullen”
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