MANCHESTER UNITED will not wear their usual home kit against West Ham at Old Trafford.
The Red Devils host the Hammers in the Premier League on Sunday in the battle to avoid finishing 17th.
GettyManchester United will wear special edition home shirts this weekend[/caption]
Manchester United / Snapdragon / REDThe Snapdragon branding will be replaced with the (Red) charity logo[/caption]
But United’s red home shirt is being changed for the match.
Rather than the logo of sponsors Snapdragon on the front of the jersey, the symbol for (Red) will feature instead.
The special edition changed tops will also be used for Manchester United Women’s WSL clash with Arsenal on Saturday.
The one-off shirts from the matches will then be sold off on online auction site MatchWornShirt to raise funds, with net proceeds going to (Red)’s campaign against health injustice.
The agreement for the one-off edit is part of Qualcomm Technologies’ £60million-a-year deal with United.
(Red) is a charity that tackles health inequality and provides life-saving programmes in vulnerable communities.
It was set up by Bono and Bobby Shriver in 2006 to help fight Aids.
The organisation has teamed up with a host of major global brands including Apple, Beats, Nike, AmEx, Coca-Cola, Starbucks, Louis Vuitton, Panasonic, Fiat and more.
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In total, (Red) has raised more than £587million for the Global Fund, helping 320m people worldwide.
After announcing the deal with United and MatchWornShirt, (Red) president and COO Jennifer Lotito said: “We believe in the power of collaboration to drive change, and this collaboration is a great example of that mission in action.
“These incredibly special shirts represent more than just match-worn memorabilia.
“They are a powerful way to engage fans and raise funds to drive more impact where it is needed the most.”
United are not the only team to wear a different kit for charity reasons.
Arsenal have worn a completely white kit for FA Cup third-round matches in recent years as part of the club’s stand against knife crime and youth violence.
And The FA rules state clubs can get permission to change their kit to represent a registered charity up to three times in a season.
Clubs will often use the opportunity to place their own foundation on the front of their shirts in place of the regular sponsor’s logo.
The FA guidance reads: “The officially designated name, logo or emblem of a registered charity may appear as one single area on shirts, provided that such name, logo or emblem does not exceed
an area of 100 square centimetres.
“Alternatively, such a charity name, logo or emblem may appear on shirts in the space reserved for the main club sponsor, either
alone or in combination with a club sponsor logo, provided that a total area of 250 square centimetres is not exceeded.
“Before any such charity name, logo or emblem is used on shirts, permission must be granted from the Competition in which the shirts are to be worn.
“Such permission may only be granted for a maximum of three charities for use by any one club in any one season.”
GettyArsenal have worn totally white kits in the FA Cup in recent years[/caption]
GettyTottenham used a Philippines-based breast cancer charity on their shirts against Luton last season[/caption] Creator – [#item_custom_dc:creator]
