‘Clean girl’ to ‘mob wife’ – the rise of social media makeup trends

‘Clean girl’ to ‘mob wife’ – the rise of social media makeup trends

THE “clean girl” aesthetic has been a glowing success for years – and it’s showing no signs of scrubbing off. Searches for the look, which centres on stripped-back beauty and pared-down fashion, hit a massive peak in August 2024 – and they’ve stayed impressively high ever since. The clean girl trend exploded on TikTok in… Published: [#item_custom_pubDate]

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