DIY giant B&Q has apologised after advertising a bathroom cabinet as easy to assemble “even if you are a girl”.
The sexist product listing for their flatpack bamboo unit appeared on its website.
The advert for the storage unit has now been shelved and removed from the website after readers alerted The Sun
The B&Q website listing – stating that the cabinet is easy to assemble, even if you are a girl’
The 140cm x 33cm cabinet was shown storing towels, bathroom plants and toiletries.
Its product information said: “Tall storage cabinet is perfect for saving space, slim design to fit in almost any corner.
“Three shelves provide plenty of storage to keep essentials organised and neat, and the cabinet door provides added privacy.
“Easy to assemble the cabinet even if you’re a girl.”
The item had no reviews or ratings before it was taken down after The Sun was alerted by concerned readers.
A B&Q spokeswoman said: “We apologise for any offence caused by this inappropriate description of a product offered by a third-party seller.”
The embarrassing blunder comes after B&Q announced its Do The Lift Thing campaign to “showcase tradeswomen breaking down barriers”.
The initiative said the firm wanted to “highlight the new movement of women in trades, while spotlighting the barriers preventing more girls and women entering the field”.
It was launched in March to coincide with International Women’s Day.
Director Amelie Gallichan-Todd said at the time: “With only two per cent of trade professionals being women, B&Q is committed to tackling this gender imbalance and has pledged £1million to fund trade apprentices across a variety of sectors, including carpentry, plumbing, painting and decorating.
“By showcasing successful women in these roles, we hope to inspire the next generation to pursue careers in trades, challenging stereotypes and changing perceptions.”
In the introduction to its gender pay gap report last year, B&Q said: “We’re proud of the progress we’re making.
“This is supported by 44 per cent of our management roles being occupied by women.”
PAThe sexist product listing for their flatpack bamboo unit appeared on the official B&Q website[/caption] Published: [#item_custom_pubDate]
