AN ENTREPENEUR has spearheaded the UK’s first marketplace dedicated to fundraising.
Kevin Turner’s innovative project BuytoGive will allow punters to seamlessly donate to charities without spending extra cash.
Entrepreneur Kevin Turner’s BuytoGive will allow charities to take home more of its donation sumsSupplied
The move is a way of combating ‘charity fatigue’ where buyers are constantly asked to make donations to specific organisations.
Kevin’s marketplace will work to combine making essential purchases such as the weekly shop with helping the community.
The entrepreneur moved ahead with the idea because he felt charities were not getting a big enough slice of the pie by the current charitable affiliate models in the market.
Charities can set up their own online fundraising shops without paying a penny, after which they will receive their own unique URL.
They will also take home more of the donations compared to established partners such as JustGiving which take a bigger proportion of proceeds.
For example, a pair of Adidas Barreda trainers on BuytoGive’s website will set buyers back £80.
But for each pair sold, a charity of your choice will get around £3.
One cause particularly close to Turner’s heart is AEDdonate – which raises money to place defibrillators throughout the UK.
The Staffordshire-based charity was set up 11 years ago by Jamie Richards – a friend and former employee of Turner’s – who left his role at Staffordshire Fire and Rescue.
The charity which now raises more than £2 million a year and puts 3,000 defibrillators into the public domain annually.
ALDI’S CHARITY PUSH
It comes after Aldi announced it would be making a major change to hundreds of its stores.
The discount supermarket will let customers donate their pre-loved clothing and textiles at more than 500 of its stores for the first time.
That means you won’t need to make a separate trip to the charity shop to drop off your items – you can just do it when you go for your food shop.
Don’t worry, your items will still go to charity as the initiative is in partnership with The Salvation Army.
The charity provides help for people experiencing homelessness, poverty, and addiction, as well as support for victims of modern slavery.
The donation points will be available from September 22.
You’ll be able to drop off your items by placing them inside the InPost lockers located outside Aldi stores.
First you will need to use the returns portal on the Aldi website here: https://alditakeback.returns.international/.
You’ll need to include details like what items you’re bringing, your name and address.
Then you can simply drop them off at the InPost lockers, just like if you were sending or returning a parcel.
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