LEWIS HAMILTON and Formula One have teamed up for an initiative to give racegoers a stunning new experience at races.
The seven-time F1 world champion has teamed up with F1 Paddock Club and Soho House to launch a special hospitality suite at key races throughout the remainder of the 2025 season.
GettyLewis Hamilton has teamed up with F1 Paddock Club and Soho House for a stunning new hospitality deal[/caption]
Instagram / sohohouseThe new House 44 suite will feature at six F1 races across the rest of the season[/caption]
Instagram / sohohouseThe deal will see fans given access to a bespoke food and cocktail menu[/caption]
Instagram / sohohouseThe three-day package will have costs starting from £12,000[/caption]
Instagram / sohohouseRacegoers will have special VIP guest appearances[/caption]
Instagram / sohohouseThe suites will overlook the start/finish straight and give fans special VIP paddock passes[/caption]
Instagram / sohohouseThe suite will be available to buy across a selection of six races[/caption]
Hamilton has been a member of Soho House for more than a decade, but has now added his own creative vision to the special “House 44” pop-ups.
The 40-year-old drew inspiration from his own personal aesthetic and branding for the project.
Fans staying there will be able to enjoy special cocktails made with the drivers non-alcoholic blue agave spirit Almave alongside exclusive DJ lineups, curated photography and items from the Plus 44 collections and racing memorabilia.
However, in fitting with its F1 theme – staying in the suites which will overlook the pit lane and start-finish straights – it will cost a pretty penny.
The package deal – featuring a three-night stay, behind-the-scenes tour of the F1 paddock, priority access to the post-race podium celebrations and track tours and photo safari – starts at £12,000.
Other items in the deal include a custom drinks menu featuring House cocktails and a fusion of global and local food, crafted from market-fresh ingredients.
House 44 Paddock Club suites will be available at six races throughout the rest of the season, starting with the British Grand Prix on July 6.
Following the summer shutdown the Dutch Grand Prix on August 31 will be the second event where the package will be available, followed by the Italian Grand Prix a week later.
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The Mexican Grand Prix on October 26 will be the fourth race to have House 44 deal available.
Las Vegas on November 22 will be the penultimate race with available before it is offered at the final race of the season in Abu Dhabi on December 7.
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