THE disgraced daughter of a national hero might not be the first person you’d turn to for life advice.
But in her latest staggering show of shamelessness, Hannah Ingram-Moore is once again cashing in on dad Captain Tom’s name.
The SunHannah and her husband were branded cheats who fleeced Tom’s charity[/caption]
You TubeHannah has now rebranded as a ‘resilience’ guru and unleashed her eponymous ‘Moore Moments’ Podcast[/caption]
The 54-year-old has now launched new wellness podcast ‘Moore Moments’, sharing life lessons on resilience and leadership – and urging people to subscribe to her YouTube brand.
Whether you buy into her self-help journey or not, her eyebrow-raising comeback is nothing short of audacious.
The daughter of national hero Captain Sir Tom Moore – the war veteran who raised £39million for NHS charities during Covid – Ingram-Moore is now better known for fleecing her late father’s charity.
The Sun has already told how she has rebranded herself as a self-help guru – and even taken to TikTok. And now she has unleashed her eponymous ‘Moore Moments’ Podcast.
Unsurprisingly, she has wasted no time in painting herself as a beacon of strength, sorrow and misunderstood success.
And bizarrely, Ingram-Moore uses her first YouTube clip to claim the public outcry at her actions comes from jealousy.
The debut show features a tearful heart-to-heart with South African author and massage therapist Johanna Maria Vendel.
Yet, in what some might call a jaw-dropping lack of self-awareness, Ingram-Moore says: “The thing that I’ve learned through my years of loss and through having to grieve on the public stage is that we mustn’t allow ourselves to be victims.
“We must stand up and say we’re responsible for ourselves – that we also can’t control how other people feel about us.
“There is definitely an element of envy that afflicts people and in the end we must say we must let them feel that way because we can’t do anything to change how they feel.”
Despite her reputation being in tatters after she and her husband diverted hundreds of thousands from her father’s legacy, she now claims to be offering a platform for healing and reflection.
In a bid to attract subscribers, Hannah tells listeners: “This podcast is here to remind you: you are not alone. The world may feel heavy, but there is always light, and you can be it.
“Subscribe to Moore Moments with Hannah Ingram-Moore for remarkable stories of resilience, leadership and the human spirit.”
She adds: “I think how lucky we are to now in today’s world to have this space. Where you can talk about your life and touch so many other people. And people can see the real you.”
Daily mantras
The podcast is part of a wider Moore Moments media brand Ingram-Moore is using to dish out daily mantras to her followers – many of whom appear to be watching ironically.
In another shameless use of her father’s legacy, she plugs the brand on Instagram with a hashtag of his famous catchphrase, “tomorrow will be a good day” – also the title of his autobiography.
Her motivational lines include: “It’s easy to waste energy worrying about things you can’t control. But here’s the truth – your power lies in how you steady yourself,” and “Trust your instinct – you know more than you think.”
In one clip, filmed shakily on an escalator, she appears to have been struck by a burst of inspiration, sharing her latest insight mid-ride.
In another, she tackles online negativity: “Negativity doesn’t announce itself. It often simply appears in your thoughts, your inbox, your mood…So often the weight we carry doesn’t even belong to us.
“Let them keep it. It’s not yours.”
The disgraced daughter continues to trade off the family by pushing online videos coined Moore Moments
Hannah and her husband were outed by the Charity Commission for pocketing a chunk of the £1.5m book advance
APCaptain Tom’s resilience inspired £39m of pandemic-busting fundraising[/caption]
She adds: “I created Moore Moments to remind us that amidst all the noise, there is still room for real stories, honest reflections and conversations that matter.
“If today sparked something in you – a thought , a question, or just a pause – I hope you carry that with you. And remember, your story isn’t finished yet.
“Don’t forget, no-one is you and that is your power. With love.”
There is definitely an element of envy that afflicts people and in the end we must say we must let them let them feel that way because we can’t do anything to change how they feel.
Hannah Ingram-Moore
Beneath the video, one scathing comment reads: “I lost money on a book I bought from a man who did some walking during Covid because the money I thought was going to his charity went into Hannah’s bank account, so how do I get that money back?
“I also lost money which I gave to a charity for the NHS when an old man did some walking during Covid but his daughter and her husband discovered that it would be great not to lose this great opportunity to get money ‘for nothing’, so how do I get that loss sorted out?”
As of August, the first episode had racked up just 443 views.
As CEO of the Captain Tom Foundation – which spent more on admin than on charity grants – she was paid a pro-rata salary of £85,000 and admitted pocketing £800,000 from her father’s book deals through a company she and her husband controlled.
Reputation in tatters
The Sun exclusively revealed how Ingram-Moore and husband Colin, 67, ignored agreed plans for a small charity office in the grounds of their Grade-II listed mansion to house fan mail and pictures to remember Army veteran Tom.
We uncovered retrospective proposals – submitted in the name of the Captain Tom Foundation – revealing how they instead put up a block twice the size, including a spa, pool and a sun terrace, which was then ordered to be demolished.
The public backlash was swift and brutal – and Ingram-Moore became a national pariah.
So what’s next when your public image is in tatters? To reinvent yourself as a resilience coach, naturally.
Perhaps a space to heal and reveal the “real you” might be put to good use by holding her hands up to the actions criticised by the Charity Commission in the scathing report.
But there remains no sign of such an apology.
Instead she insists on peddling her version of the “truth”.
Charity Commission’s findings into the Ingram-Moores
LAST month, a 30-page report was published, following a two-year inquiry.
It found the Ingram-Moores carried out repeated instances of misconduct.
These included:
“disingenuous” statements from Mrs Ingram-Moore about not being offered a six-figure sum to become the charity’s CEO
a misleading implication that donations from book sales would be made to the foundation
no evidence to support Mrs Ingram-Moore’s claims she attended an awards ceremony in a personal capacity, for which she was paid £18,000
The couple used the foundation’s name in an initial planning application for an illegal spa pool block at their home
“I didn’t create ‘Moore Moments’ to respond to headlines. I created it to make space for the truth through calm, considered conversations, in a world that too often rushes past the things that matter,” she crows on her website.
“Space for the kinds of stories that aren’t always heard but deeply deserve to be.
“After one of the most extraordinary public experiences imaginable, I came to understand the power and danger of a single story. When the world met my father, Captain Sir Tom Moore, we were uplifted by a wave of unity and pride.
“However, just as quickly, I recognised how easily the truth can be reshaped and reframed, sensationalised for outrage, and digested without context.
“That experience taught me something profound: when we’re not telling our own stories, someone else almost certainly is, and often they don’t get it right.”
GettyHannah built a secret luxury spa in Tom’s name[/caption]
PAThe family’s seven-bed Grade II Bedfordshire mansion meanwhile remains unsold[/caption]
The timing of this public transformation is seemingly no coincidence.
The Charity Commission’s damning report, published last year, found “serious and repeated” misconduct by the Ingram-Moores, including misleading the public and benefiting personally from the Foundation.
She has dismissed the findings as “selective storytelling” and claimed the Commission had a “predetermined agenda.”
The family’s seven-bed Grade II Bedfordshire mansion meanwhile remains unsold, despite previous attempts to market it using Captain Tom’s image, and a price drop from £2.25million to £2million.
Capt Tom died in February 2021 at the age of 100, having gained worldwide recognition for his efforts and being knighted by the late Queen.
Ingram-Moore insisted that her dad wanted the family to keep proceeds from his books, including autobiography Tomorrow Will Be A Good Day.
But the Charity Commission found the Ingram-Moores had told a different story to others, including the publisher, allowing them to believe it would serve the charity in his name.
So, overall Ingram-Moore’s new podcast promises to feature stories from “red carpets, boardrooms and kitchen tables”, with guests invited to speak “unfiltered, unpolished and free from expectation and judgement.”
Whether the public sees this as brave reinvention or tone-deaf audacity remains to be seen. But for now, Ingram-Moore’s message is clear – she won’t be silenced.
Her inspiring father, Captain Tom, illuminated the darkness of the pandemic lockdown for so many by repeating his ethos: “Tomorrow will be a good day.”
Perhaps that explains the enduring positivity of Ms Ingram-Moore despite no sign, yet, of public opinion swinging back her way.
How Captain Tom united the nation
April 2020 – Captain Tom Moore begins his fundraising effort to walk 100 laps of his garden before his 100th birthday with the aim of raising £1,000 for the NHS
April 14 – The war veteran smashes his initial target with £1million donated by mid-morning – rising to £2million just hours later
April 15 – More than £7million is donated by over 340,000 supporters as celeb’s praise his heroic effort
April 16 – Captain Tom completes his 100 laps and vows to keep going if people are donating. He receives support from the Prime Minister and Royal family for his incredible achievement
April 24 – The veteran becomes the oldest person to top the charts with his cover of You’ll Never Walk Alone with singer Michael Ball
April 30 – The hero’s fundraising page reaches £32million as he celebrates his 100th birthday. A military flypast honours his birthday milestone and he is made a honorary colonel
July 17 – Captain Tom receives a knighthood from the Queen in a special engagement held just for him
September – He signs a deal to film a biopic of his incredible life and writes bestselling autobiography, titled Tomorrow Will Be A Good Day
October 5 – Captain Tom becomes one of the country’s oldest podcasters with the launch of a series to tackle isolation among older people
December – He celebrates Christmas with his family on a bucket list trip to Barbados
January 31, 2021 – His family reveal he has been admitted to hospital with pneumonia and Covid
February 2, 2021 – Captain Tom passes away aged 100 following a Covid battle.
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