KYLE WALKER will star in a first-of-its-kind series alongside his new Burnley team-mates across the upcoming Premier League season.
The Clarets, promoted to the top flight from the Championship last year, have partnered with social media giant X, formerly known as Twitter, in a stunning deal.
Burnley FC via X formerly Twitter / @Kylewalker2Kyle Walker will star in a new exclusive series following a partnership between Burnley and X[/caption]
ReutersIt is the first show of its kind in the UK and the first with a Premier League club[/caption]
Burnley and the platform announced a multi-year strategic partnership as the football club takes on its first-ever “strategic digital platform partner”.
The company will be creating content for its X Originals series.
It is the first time one of these series will be produced in the UK and also the first struck with a Premier League football club.
The exclusive documentary series will capture Burnley’s first-team players, staff and leaders behind the scenes at the training ground, Turf Moor and inside the dressing room throughout the season.
It is touted to launch early in the season and will see fortnightly releases across a 20-episode run.
A club statement on the partnership hints at the possibility of expanding this to live stream opportunities as fans gain “unprecedented access”.
For some time now, Burnley have been the masters of transfer announcements and have gone viral across social media for their stunning video edits.
This summer alone, they announced a £5million deal to sign six-time Prem title winner Walker in a video edited with clips from Lionel Richie’s iconic 1983 hit “Hello”.
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Elsewhere, former Spurs star Marcus Edwards arrived with a clip of Friends as he was edited over the top of what would have usually been Jennifer Aniston.
Burnley chairman Alan Pace said of the deal: “We’re delighted to be partnering with X as we enter an exciting period for the Club ahead of our return to the Premier League.
“Whether it be our now world-famous transfer reveal videos, or our incredible end-of-season dressing room celebrations, X has been home to some of our most popular and engaging social content.
“This partnership is part of our long-term plan as the club moves forward with fan engagement and content at its very core.
“We have lots of exciting plans together and look forward to sharing more details in the future.”
The Clarets currently have 823,000 followers on X, but the platform’s UK Managing Director, Jonathan Lewis, believes there will be plenty of opportunity for growth.
He said: “We’re very proud to partner with Burnley in this multiyear deal which includes our first ever UK X Originals series.
“The Clarets have one of the most passionate fanbases in the game and we can’t wait to bring the spirit of the club’s supporters to life on X as the club chases glory this season.
“This unique collaboration with Burnley launches our X UK: A New Chapter strategy, and showcases how X’s unmatched real-time engagement and highly active global audience will transform sports fandom through unrivalled, authentic engagement for clubs and teams into the future.”
This partnership follows previous X Original shows across the USA, Japan, the Middle East and North Africa (MENA).
Some have featured stars as high-profile as the tennis legends Serena and Venus Williams, as well as the NFL Top 100, with both debuting this summer.
Scott Parker‘s Burnley kick off their campaign back in the top flight with a clash away at Tottenham, led by newly appointed boss Thomas Frank.
Their first game at Turf Moor sees them host Sunderland, who were promoted via the play-offs last season.
