TAKEAWAY fans spend a staggering £51k over a lifetime of treating themselves, according to research.
A poll of 2,000 adults found that those who enjoy a takeaway spend just over £60 a month on getting food delivered.
Robert Perry/PinPepAsda is waging war on expensive takeaway pizzas[/caption]
This adds up, over the average adult’s life expectancy of 80 years, to the whopping sum of £51,035.92 each.
A study of 2,000 adults found those in London and Glasgow are the biggest takeout spenders, shelling out around £23 per person each week.
Fridays are the most popular night to indulge, with 33 per cent treating themselves after a hard-working week – with 25 per cent opting for Saturdays.
But 51 per cent of adults claim they can’t fully afford all the takeaways they would ideally like to have.
In response, Asda is waging war on expensive takeaway pizzas, after the Italian delicacy scored high in the poll of Brits’ favourite takeaway dishes.
The chain set up its own pizza pop-up in Glasgow outside a national pizza takeaway restaurant, encouraging passersby to ditch the delivery and think supermarket instead – to showcase its £5.98 meal deal for two.
Adam Forster, buying manager for Asda’s Pizza Counter said: “In these tough times, you want to get that takeaway experience – without the takeaway cost.
“Whether it’s a Friday night treat or a midweek pick-me-up, ordering in has always been a simple pleasure.
“However, with rising living costs and tighter household budgets, more and more customers are having to cut back – even on the little indulgences they enjoy most.
“It’s a difficult decision, but we believe that shoppers shouldn’t have to compromise.”
The study found 53 per cent of adults consider a takeaway a treat that’s something to look forward to.
While one in three will order one to celebrate a special occasion and exactly seven in 10 admit they don’t fully understand why pizzas can be so expensive to have delivered.
Nearly a fifth (19 per cent) admit they often have to re-warm a takeaway meal after it arrives anyway.
Adam Forster from Asda, which announced the return of its Rollback proposition in January , committing to lowering the prices across its entire range, added: “We’re seeing people become much more selective about when and how they order.
“Instead of spontaneous midweek meals, they’re saving their takeaways for special occasions or sharing the cost with family and friends.
“The love for takeaways hasn’t changed – but people are adapting to make sure they can still enjoy them in a way that fits their budget.
“It’s clear that affordability is a growing concern, and businesses in the food industry are listening closely to what customers need.”
Robert Perry/PinPepThe supermarket said it wants to provide the takeaway experience without the cost[/caption]
Robert Perry/PinPepLocals were able to nab two pizzas and a drink for just £5.98[/caption] Published: [#item_custom_pubDate]
