MOST of us would rather talk about anything other than our own funeral.
But putting it off can leave families facing stress, money worries and difficult decisions at the worst possible time.
Set out your wishes in advance
Get your free funeral plan guide
Research shows that more than half of people arranging a funeral have felt under pressure1 — unsure of what their loved one would have wanted, or torn between different family members’ opinions.
It’s no surprise, then, that over a million people in the UK have already chosen to plan ahead with Golden Charter,2 one of the country’s leading funeral plan providers.3
With more than 35 years’ experience, Golden Charter has helped families take control of the choices that matter most.
Funeral plans let you set out your wishes in advance — whether you want something simple or traditional.
If you’d like to adjust your Golden Charter plan in the future, they can talk you through the options to ensure your plan continues to suit you.
Some people opt for a straightforward, direct cremation with a memorial gathering later.
Others want a service where family and friends can come together.
Whatever you choose, planning ahead can take the weight off your loved ones’ shoulders.
AlamyLock in funeral director costs at today’s prices[/caption]
Get your free funeral plan guide
Golden Charter also works with over 2,900 independent funeral directors across the UK4 — many of them family-run businesses that have been part of local communities for generations. That means when the time comes, families have trusted experts by their side.
There’s also the cost factor.
Buying a funeral plan means you lock in funeral director costs at today’s prices — so no matter how much costs rise in the future, your family won’t be left with a bigger bill.
Planning ahead won’t stop the sadness of losing someone — but it can spare your family the stress of big decisions and unexpected costs.
To find out more about planning ahead with Golden Charter, visit goldencharter.co.uk or call their UK-based team on 0800 404 5696.
They’ll send you a brochure that explains everything you need to know about funeral plans.
Sources:
1. SunLife Cost of Dying Report 2025
2. As at July 2025
3. Based on a Golden Charter analysis and independent research of the funeral plan market size as of December 2024.
4. Based on number of funeral director branches in the UK accepting Golden Charter plans as at October 2024.
Golden Charter Limited, trading as Golden Charter Funeral Plans, is authorised and regulated by the Financial Conduct Authority, FRN: 965279
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